About Us

Core Capabilities

• Strong record of developing strategic, market-centric, innovative technology solutions for top and bottom line growth
• Skilled at building global brand presence around disruptive technologies
• Deep experience in Hi-Tech, Financial Services; compliance, Cloud, SaaS
• Strong influencing, problem-solving, consensus-building, and facilitation abilities in working with diverse stakeholders

Experience Highlights

• Several independent projects across CPG, Financial Services, Hi-Tech – Management Consulting, Project / Program Management, Product Management, Marketing
• Founding CEO, Collaboration Software for Entertainment Industry
• Head of Product, NICE Actimize
• VP Marketing and CMO, Green Building Design Startup (Sold to Trimble)
• VP Marketing / Business Development and CMO, Cloud Orchestration Software Startup
• Board Member - Data Center Institute, AFCOM
• Senior Director of Product Management, CA Technologies

Summary

Sam Somashekar is an accomplished global executive, helping companies succeed pragmatically with a customer-centric approach. He has deep experience within the High Tech, Financial Services, CPG, and Entertainment industries in leading innovative product, marketing and business development strategies that drive market share, revenue and profitability. Sam is always working to increase efficiency and ROI while reducing cost.

Sam has over 20 years of experience demonstrating success in enterprise product management and development, market research and strategy, marketing and business development within public and private companies. This includes deep experience in P/L management, building high-performance teams, communications, cloud computing, and SaaS business models.

As an independent consultant, Sam has worked with various Financial Services, Healthcare, CPG, and High-Tech companies to define new solutions and manage their creation and launch, provide cloud and market strategy consulting and roadmapping services, and change management best practices. 

At NICE Actimize, as a member of the Senior Leadership team, Sam managed a global team of seasoned product managers / owners and lead a 100+ worldwide product development team for the entire anti-money laundering solution suite, the company's largest business. More than $160M in new/upgrade license revenue and $10M in license and professional services bookings were generated through several new product versions. 

As the head of marketing at two startups, Sam deployed new demand generation processes that lead to more than 1,500 qualified leads, closed new business and reduced the cost per lead by 20%. This involved new SaaS product and digital launches, revamped messaging and positioning, and deployment of new marketing automation and CRM solutions. Sam also raised social media presence and increased average unique monthly website visitors by 500%, including dramatically improving visibility with Fortune 1000 businesses and investors.

Sam also held various senior management roles in his 16-year career at CA Technologies, including Senior Director of Product Management. At CA, Sam’s responsibilities included creating and managing global product strategy for key industry areas such as cloud computing, data center automation, service automation, and green IT; leading product management teams which accelerated integration and interoperability of products to promote larger business solutions.

Throughout his career Sam has provided leadership and vision to increase both top line and bottom line growth, maximizing profitability while addressing challenging and realistic problems.

Sam holds a BA in Computer Science and Biology from New York University and is Pragmatic Marketing Certified. He was on the board of AFCOM’s Data Center Institute (DCI), and has authored several articles and whitepapers on the subject of enterprise IT management. Sam has also been quoted in articles appearing in leading industry publications such as InfoWorld and Computerworld and has been a regular speaker at various global industry events.